LA BAROUDEUSE · BRAND BOOK / 01
A little wanderlust.
A lot of real life.
A travel journal identity: expressive, bright and personal. Blue brings momentum. Paper welcomes stories. Powder pink adds softness.
Download the brand kit01 — SIGNATURE
One brand.
A starting point.
lb.la baroudeuseLEÏLA · TRAVEL & LIFESTYLE
lb.la baroudeuseFEET ON THE GROUND. MIND ELSEWHERE.
The “lb.” monogram
A rounded signature, like a passport stamp. For avatars, favicons and content signatures.
The wordmark
Welcoming lowercase letters and an editorial serif. Keep the proportions and clear space around the logo.
02 — COLOURS
Blue at heart.
Softness in the details.
Paper
Powder pink
Ink
Garden
Click a reference to copy it. Powder pink pairs with ink-blue text; white text belongs on ultramarine or ink backgrounds.
03 — TYPOGRAPHY
A longing
for elsewhere.
An expressive serif for large headings. Italics add a personal touch and highlight the words that matter.
The typeface ↗The best stories
are lived together.
A clear sans serif, in weights 400 to 700, for easy reading. 16px body text, generous line spacing and explicit buttons.
The typeface ↗04 — MOTION
Always on the road.
Taking flight
The paper plane floats gently.
The getaway
The train moves at a steady pace.
The road trip
The car moves with a gentle impulse.
Elsewhere
The globe slowly turns, like an invitation.
Slow movements lasting 3 to 15 seconds. A pause control is available in the footer; reduced-motion preferences are respected.
05 — IMAGE & VOICE
Live first.
Tell the story next.
Natural light, true colours, immersive framing. Faces, gestures, lived moments. A printed-photo frame becomes a signature, used sparingly.
Honest. Curious. Close.
Speak as you would to a person. Simple sentences, concrete details, a little humour. Inspire without overdoing it.
“I came for one night.
I could happily have unpacked for a week.”
Editorial voice example, not a collaboration testimonial.